Imagine waking up and doing your routine: You take a bath, brush your teeth and go to work. You sit on your rusty office chair and answer the phone like you always do, except this time it’s the media asking about an issue in your company (you didn’t even know about). You call that certain someone to fix the crisis. The weekly newsletter arrives at your station and you flip through its pages, reading the recent happenings. You open your computer and commend that certain someone for a job well done. You stand up and walk towards the conference room where all are watching an institutional and training video afterwhich you hand them the corporate identity manual you got from that certain someone earlier. You switch of your computer, fix your stuff and go home. You plump down on your couch, open your television and see that certain someone talking to the press and saying things about your company (you don’t even want to understand). You go to bed instead.
Now imagine doing the exact thing without that certain someone. It’s impossible, I know. The same way it is not having an OrgComm practitioner in your organization.
